Ford Launches ‘Bring Back Bronco’ Podcast

Ever since Ford announced the return of one of its iconic Built Wild™ vehicle — the exciting 2021 Ford Bronco — fans have been in a state of enthusiastic hysteria. With the launch of its brand-new podcast: Bring Back Bronco: The Untold Story, you can geek out over the return of an off-road legend while you make your daily commute through Pittsburgh.

Automotive history is a fascinating subject, and the story of the Bronco is no different. Over the course of eight episodes, former National Public Radio correspondent Sonari Glinton applies a journalistic lens to the legacy of the Bronco — both the good and the less-than-ideal.

In regards to the podcast’s topic and tone, Ford’s Chief Communications Officer Mark Truby said, “The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents, and descents. It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos.”

Just as the Bronco holds a special place in many people’s hearts and minds, it’s story personal to Glinton. “This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting.”

You can listen to the first several episodes of Bring Back Bronco: The Untold Story right now through Apple Podcasts, Google Podcasts, Stitcher, Spotify, or wherever you get your podcasts. You can easily stream episodes from your smartphone to your vehicle through your SYNC® infotainment system. When you’re not on the go, you can access exclusive bonus content at the Bronco Podcast website to spice up your next trip across Pennsylvania.

Once you’ve added Bring Back Bronco: The Untold Story to your playlist, make a bold move. Place your $100 refundable deposit on a brand-new 2021 Ford Bronco or Ford Bronco Sport at Shults Ford Harmarville in Pittsburgh, Pennsylvania. That puts you one step closer to driving an American icon brought back to life.

Bring Back Bronco podcast

Use Your Gift Cards at the Ford Bronco Amazon Store

Did you get a bunch of Amazon gift cards for Christmas? Put them to good use by visiting the Ford Bronco Amazon store. This store has a variety of Bronco-themed merchandise that celebrates the classic off-road SUV and helps get you geared up for its long-awaited return next spring.

“The Bronco fan base is such a loyal one, and they love their Bronco gear,” said Casie Ocan͂a, Ford global brand licensing manager, brand & integrated marketing. “It’s great to be able to corral this merchandise and make it available and easy to buy at one site.”

You can choose from a variety of items including authentic Dennis Carpenter restoration parts for the first-generation Bronco, t-shirts, hats, smartphone cases, and even vintage Bronco parts. If you love miniature versions of your favorite vehicles, you can also choose from a variety of scale model Bronco trucks. You can include your pet in your fandom with pet bandanas for your furry friends.

There will also be merchandise available to celebrate the release of the Bronco R race prototype, which is designed to put the chassis and suspension of the future production vehicle to the test. It went through an intense desert course at the 2019 SCORE-International Baja 1000 in Mexico this past November. The new 2021 Ford Bronco will break cover next spring, and Shults Ford of Harmarville will have all the information you need to make sure you’re one of the first on your street with a new horse. Stay tuned!

Ford Bronco Amazon store

Ford CEO Confirms Ford Bronco Hybrid

Ford announced that it’s bringing back the iconic Ford Bronco in 2018, but it’s been almost entirely silent on the rugged off-roader ever since. Though details are few and far between, we have learned one particularly juicy tidbit from the head man in charge of the Blue Oval. During a shareholder conference call this spring, Jim Hackett, Ford CEO, confirmed that there will be a Ford Bronco hybrid variant.

This new hybrid would be part of the current push for Ford to become more electric throughout its lineup over the next few years. The brand has recently invested $11 billion in creating electric variants of their vehicles through 2023.

Even with this information, we still don’t know much about the Bronco. Ford has released some teaser images that show the Bronco’s squared-off shape, but it’s been mum on everything else. There’s been rumblings about two- and four-door variants, detachable doors and a detachable roof, and the very nature of its retro design that will harken back to its past. We also have a strong indication that there will be a smaller version of the Bronco — which many people are referring to as the Baby Bronco — that may well hit the market at the same time as its larger sibling. The Bronco is expected to debut in 2020, so it may still be a few months before we get some hard facts we can sink our teeth into. One thing we do know for sure: When the 2021 Ford Bronco does (finally) arrive, you’ll be able to find it right here at Shults Ford Harmarville.

Ford Bronco Hybrid