Ford Launches ‘Bring Back Bronco’ Podcast

Ever since Ford announced the return of one of its iconic Built Wild™ vehicle — the exciting 2021 Ford Bronco — fans have been in a state of enthusiastic hysteria. With the launch of its brand-new podcast: Bring Back Bronco: The Untold Story, you can geek out over the return of an off-road legend while you make your daily commute through Pittsburgh.

Automotive history is a fascinating subject, and the story of the Bronco is no different. Over the course of eight episodes, former National Public Radio correspondent Sonari Glinton applies a journalistic lens to the legacy of the Bronco — both the good and the less-than-ideal.

In regards to the podcast’s topic and tone, Ford’s Chief Communications Officer Mark Truby said, “The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents, and descents. It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos.”

Just as the Bronco holds a special place in many people’s hearts and minds, it’s story personal to Glinton. “This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting.”

You can listen to the first several episodes of Bring Back Bronco: The Untold Story right now through Apple Podcasts, Google Podcasts, Stitcher, Spotify, or wherever you get your podcasts. You can easily stream episodes from your smartphone to your vehicle through your SYNC® infotainment system. When you’re not on the go, you can access exclusive bonus content at the Bronco Podcast website to spice up your next trip across Pennsylvania.

Once you’ve added Bring Back Bronco: The Untold Story to your playlist, make a bold move. Place your $100 refundable deposit on a brand-new 2021 Ford Bronco or Ford Bronco Sport at Shults Ford Harmarville in Pittsburgh, Pennsylvania. That puts you one step closer to driving an American icon brought back to life.

Bring Back Bronco podcast