Ford’s NAIAS Exhibit Comes to Life with Technology and Innovation

If you were lucky enough to participate in this year’s North American International Auto Show, you may have noticed Ford’s hard-to-miss exhibit, where brand-new exciting and innovative displays showcased Ford’s newest vehicles and technologies.

The all-new Ford GT, Shelby GT350R and F-150 Raptor performance vehicles were unveiled at the Ford stand, demonstrating Ford’s advancement in performance vehicle technology.

“Across Ford’s lineup, from Fiesta to F-150, examples are featured of technologies tested and proven on paved and dirt racetracks, and then built into vehicles customers want and need,” said David Tillapaugh, Ford global auto show operations manager in a news release.

Additionally, Ford created “Innovation Park” at the Ford stand, where visitors are invited to explore environmentally sensitive technologies – like Ford’s use of organic materials and reducing waste in production. The park features real perennials, trees, soils, and water features from the Henry Ford Fairlane Estate, creating a serene and relaxing environment away from the hustle and bustle of the showroom floor.

An EcoBoost display at the heart of Ford’s NAIAS Exhibit features all seven of Ford’s fuel-saving engines. Guests are invited to check out the engine displays and play “EcoBoost” themed games.

Here at Shults Ford of Harmarville, we think it’s safe to say that Ford did not disappoint at this year’s NAIAS. Exciting new models and engaging displays added to the exhibit’s unique environment.

Ford’s NAIAS Exhibit


Ford Targets Generation Z

Get out of the driver’s seat, Generation Y—it’s time for the next generation to take the wheel. With post-millennials, known as Generation Z, coming of age, Ford is staking its claim on the next generation of customers.

Models like the Ford Fiesta are geared towards the younger generation who are just entering the workforce. With more and more jobs making their way to the market each month and the economy growing, things are looking up for the generation whose eldest is around 25 years old.

Ford aims to debut more than a dozen models in the next five years. All the models will be high-performance and directed towards younger buyers. As Ford loads up with high-performance cars, they also load up on future buyers as well. According to the company, more than half of the customers who buy a high-performance Ford model will buy another Ford product as well. Most of these buyers are, or will be, members of Generation Z. As the company attempts to reach out to high-performance enthusiasts, they may just make their claim in the next generation of drivers.

Generation Z

New Ford Self-Driving Car Already Undergoing On-Road Testing

Many automakers have been hoping to bring fully autonomous vehicles to market by the end of the decade—and suddenly, Ford is right in the thick of that race. The brand just announced that a new Ford self-driving car, a version of the Fusion Hybrid, is already undergoing on-road testing—which gives it a pretty big head start on some other autonomous vehicles. Perhaps Ford will bring its self-driving car to market before anyone else, although that of course remains to be seen.

What doesn’t remain to be seen is Ford’s commitment to the future—a future that will inevitably include autonomous technology. “We’re already manufacturing and selling semi-autonomous vehicles that use software and sensors to steer into both parallel and perpendicular parking spaces, adjust speed based on traffic flow or apply the brakes in an emergency,” Ford CEO Mark Fields said in a statement. “There will be a Ford autonomous vehicle in the future, and we take putting one on the road very seriously.”

To learn more about the possibilities of autonomous Ford vehicles—and maybe to think about which ones would look best as autonomous vehicles—come see us here at Shults Ford of Harmarville to check out the current Ford lineup. You might have to keep your hands on the wheel for now, but with vehicles that handle this good, you won’t mind.

Ford self-driving car

Ford Climate Chamber Takes Testing to Extremes

When a vehicle is put through the testing gauntlet, one of the most important tests is to see if it can handle extreme weather conditions. For Ford, that means using the company’s state of the art climate chamber to create conditions ranging from the heat of Death Valley to the frigid cold of the Arctic Circle.

The Ford Climate Chamber, which is located at the American carmaker’s Driveability Test Facility in Allen Park, Michigan, was first introduced to Ford’s testing program in 2010. This chamber has a range of abilities. It is capable of dropping the temperature down to -40 degrees Fahrenheit or raising it up to 130 degrees Fahrenheit. The chamber can also simulate the conditions at 12,000 feet above sea level or 280 feet below, while hitting the vehicle with winds up to 150 miles per hour. The humidity levels can even be changed, along with the intensity of UV rays, so engineers can see how the vehicle will wear down.

Because of the Ford Climate Chamber, we know that all of our vehicles are Built Ford Tough. Click here to see what happens in the chamber and stop in to Shults Ford of Harmarville today to see just how tough all of our Ford models are!

Ford climate chamber

Ford Employee Donations Help Keep Those in Need Warm

Ford is making the holidays significantly warmer—not to mention merrier— for a lot of people this year. The American carmaker recently held its fourth annual Coat & Jacket Drive, delivering more than 1,000 new and gently used coats, hats, scarves, and gloves to the Salvation Army, thanks to Ford employee donations.

“Surviving the cold of a Michigan winter means bundling up in a warm coat with a hat and gloves,” said Janet Lawson, director of Ford Volunteer Corps. “Unfortunately, many of our neighbors struggle each day to stay warm and to find enough food, and we’re hoping to ease that burden.”

One way Ford employees are helping ease this burden is through Ford’s Accelerated Action Day. During this day, more than 700 Ford employees volunteered in 50 community service projects in eight states to help enhance both their communities and the lives of individuals living there.

If you are interested in giving back to your community, but need some help, stop in to Shults Ford of Harmarville today and ask us how we can help! For a glimpse of the Coat & Jacket Drive in action, watch this video!

Ford Employee Donations